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WHO IS SHE?
 

I'm such a branding enthusiast that the first word I ever read was a logo (hi Chick-fil-A). My passion for design grew when I was a curious kid helping my mom with her marketing job at Coca-Cola. I was always popping in with "but what if it looks like this instead?" I was always full of great ideas. Now I'm a creative leader and problem solver with a keen eye for details, specializing in Graphic Design, Website Design, Photography & Art Direction.

 

I’ve been with The Home Depot since 2016, where I’m currently a Catalog Designer. My primary roles include story planning, art direction, layout design and execution of our home decor catalogs. Since the initial catalog is built for print, I’ve taken initiative to reinvent our online catalog for a web-tailored user experience. To see examples of my work for The Home Depot, click here

 

I’m always exploring what I can do in the digital world. I was top of my class in a UX Design course with General Assembly, where I developed a prototype for the Botanee app, seen here. I've put my design and UX skills to the test by building several websites, along with branding systems, for my freelance clients. You can see some of my design work, like logos, websites, animations, packaging and more here.

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EDUCATION

 

General Assembly

UX Design, 2019

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University of South Carolina

Visual Communications

& Psychology, 2016

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Art Institute of Atlanta

Graphic Design, 2011

SKILLS

 

Graphic Design, Art Direction, Creative Strategy,

UX / Web Design, Photography

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InDesign, Illustrator, Photoshop, Lightroom

Sketch, Axure, InVision

CLICK HERE FOR MY RESUME

AWARDS

 

Platinum+ level of 23 Homer Awards for exceptional work at The Home Depot

 

Adobe Creative Jam 2018 Audience Choice Award

CONTACT

k.baalerud@gmail.com

 

404.502.0257

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© 2022 by Kristina Baalerud

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